Keen Dist is a 100% skater-owned apparel & hardware distributor.

Founded in the UK in 2011, we carry over a decade of industry experience. Our expansion into US and EU based operations allows us to apply this knowledge to retailers and brands globally.

We love working closely with brands and stores to support skateboarding on a scene level, but also pride ourselves on the individual relationships we continue to build every day. This dedication to the skate industry informs a marketing strategy built on an intimate knowledge of the brands we carry, alongside the retailers, with a focus to provide continuous and current content across all our social media channels.




Since the very beginning, our drive has been to unite the brands we believe in and provide a platform for their products in a marketplace they deserve.

Ultimately we want to encourage the growth of skateboarding by supporting independant businesses and giving back to this unique community whenever we can.



  • Weekly air cargo shipments between the US & UK/EU, allowing for longer sales windows for stores and increasing marketing activity, as launches coincide with pushes from the US brands.
  • Our sales team have regular contact with accounts and provide them with ecommerce asset packs, look-books, social media images & banners.
  • Detailed sales reports and feedback for our brands, by territory, on all drops and seasons helps in building brands and delivering what our accounts need.
  • All territories offer multiple sales & marketing strategies, tailored to suit the need of each individual brand and region.  

  • Fully automated back end system to streamline product details, warehouse picking, packing and operations. This removes any unnecessary procedures and eliminates errors.
  • Our team takes a huge amount of pride in efficiency and order turn around times, from the moment the order is placed, to its prompt arrival at the store.
  • Capacity for 3PL/D2C to ship worldwide if required.



  • At Keen, we're incredibly proud of the passionate teams we have built in each of our locations; demonstrating a true enthusiasm for the brands we stock, actively engaging in the skateboarding scenes and providing exceptional and personable customer care.
  • As we expand and develop, each location offers new opportunities and perspectives. More so than ever, we can begin to connect and align brand launches across the territories we work with.


"Please know that Keen does it best. Period!"

"Love the mailers you lot send with product shots and stuff for social, saves me from doing it all."

"You guys set the standards for distributors and how things should be done, I'm always very impressed."

"I know I can count on you guys, how many times have I called you in a panic at 3/4pm and needed grip or something for a customer and it's here in the morning?"

"As a brand we couldn't be happier you're the guys looking after our baby, she couldn't be in better hands."



The Ben Raemers Foundation is creating a platform and safe space for people to talk about mental health within the context of the skateboarding world, breaking down fears, improving knowledge and changing preconceptions and misgivings around mental health stigma and taboos.

We're very proud at Keen to have teamed up with The Ben Raemers Foundation, not just supporting them with donations, but more importantly using our network of accounts to promote suicide awareness training within stores, as well as support for anyone who may need it.